After a 40+ year career as an executive in research, marketing, planning and issues analysis, and with extensive Jewish communal lay leadership roles (including synagogue and day school presidency), Mark Trencher established Nishma Research in 2015 as a resource specifically for the Jewish community. Nishma means "we listen" – our mission includes conducting and often funding studies to promote better listening among the diverse strands of Judaism.
Mark headed research, marketing and strategic planning functions at Aetna, Cigna and Conning. He is experienced in all aspects of quantitative and qualitative research, is the developer of marketing research software, and has taught business statistics and operations research at the graduate and undergraduate levels at Rutgers University and the University of Hartford.
He has spoken at numerous conferences, has been interviewed on CBS, and has been published in the Wall Street Journal, the New York Times, the SIR Research Review, the Proceedings of the American Statistical Association, the Conning Strategic Study Series and many other publications.
Nishma Research’s value proposition is specifically designed for Jewish organizations, and is three-fold:
• We conduct top-quality quantitative and qualitative research, drawing upon and implementing the best practices in today’s research world.
• We understand the Jewish community and Jewish organizations. Our broad Jewish communal involvement has given us a deep understanding of our community and its organizations.
• Our firm is a labor of love, which we view as a service to our Jewish community. What this means to you is that you will be offered extremely competitive prices.